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Nutrageous

Thursday, March 17 2011

Tim Gray 125px

The name can make a big difference. Hershey’s Nutrageous candy bar was originally name “Acclaim” but was changed after testing because while the candy tested very positively, consumers-kids-found no relevance in the name.

Aaron L. Brody, John B. Lord, Developing new food products for a changing marketplace

tags:nutrageouswhogivesashit

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  • 2011-03-17 — last modification
  • Tim Gray
  • Tim Gray

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